Together for the Forkliftheroes
Sponsors and Partners
Teamwork makes Dreamwork
Together with our partners and sponsors, we’re making the StaplerCup a truly exceptional event.
Continental is a long-standing presenter partner
The tire manufacturer, which stands for professional and safe driving, is the main sponsor of the Forklift World Championship. The partnership has been in place since the very beginning of the StaplerCup—and since then, all forklift models used in the competition have been equipped with Continental tires.
The Continental CS20 model, which was developed specifically for forklifts and has already proven itself at the 2019 StaplerCup, will be used in this year’s StaplerCup Finals. This ensures competitive results and maximum safety: The CS20 is characterized by outstanding traction, exceptionally smooth operation, and a high level of comfort.
Continental and the StaplerCup: A dream team of safety and expertise that sought each other out and found one another. Both have always been committed to driving safety. Their collaboration has continued to grow over the years, and they have repeatedly developed new ideas that are fun for everyone involved and shine a spotlight on people who otherwise don’t get much attention: our Forkliftheroes.
A Belt for Forklift Operation
That’s one way to describe the partnership between Continental and the StaplerCup. The two have grown closer with each StaplerCup and have been working together successfully since the very first championship.
StaplerCup Sponsors 2026
In 2026, the drivers of the StaplerCup will be outfitted by CWS Workwear
When precision, concentration, and true skill come together at the StaplerCup, every detail counts. That includes the right workwear. With CWS Workwear, the StaplerCup 2026 has a strong partner by its side: Not only will the Forkliftheroes be outfitted, but so will the crew and the referees.
For more than 125 years, CWS Workwear has been synonymous with durable, functional, and modern work and protective clothing. This experience is now taking the company to where performance is on full display: the StaplerCup competition arena. After all, anyone who moves heavy loads every day needs clothing they can rely on at all times.
CWS Workwear goes far beyond traditional workwear. Its service-oriented circular model combines high-quality workwear with a comprehensive range of services, including care, repair, and replacement. This ensures that the clothing remains ready for use over the long term—robust, comfortable, and sustainable all at once.
What connects CWS Workwear and the StaplerCup is a shared understanding of quality, responsibility, and excellence—both on the course and in everyday work. Or to put it another way: When people and equipment give their best every day, you need a partner who can keep up.
A strong partnership for everyone who makes a big difference every day.
KAUP is a sponsor of the StaplerCup and the namesake of the KAUP HeroRamp
"The hands of your forklift"—that perfectly describes what KAUP manufactures.
Whether it's a fork positioner, a rotator, or a clamp: KAUP has the right solution for a wide variety of intralogistics requirements, capable of handling virtually any material-handling task.
KAUP is the world’s largest independent manufacturer of forklift attachments and has its roots in Aschaffenburg. There, as well as in Xiamen, China, and Brisbane, Australia, the attachment specialist manufactures products for its customers around the world with a workforce of nearly 900 employees. Through its own branches, dealers, and a dedicated team of in-house and field sales representatives, KAUP maintains close ties with its customers across all industries.
We’re thrilled to have KAUP on board again as a 2026 StaplerCup sponsor and can’t wait to see the breathtaking maneuvers of our #Forkliftheroes on the KAUP HeroRamp!
VETTER is a recision partner of the StaplerCup
As a leading manufacturer, VETTER produces approximately 450,000 forklift tines for forklifts and construction machinery each year.
Whether in warehousing, the food and furniture industries, home improvement stores, hazardous materials transport, the wood industry, or for heavy loads in port logistics and quarries, VETTER forklift tines are used wherever loads and goods are moved—custom-manufactured for your specific application.
A highlight of the VETTER product line is the SmartFork® fork assist system. Equipped with innovative camera and sensor technology as well as LED elements, the SmartFork® ensures safe and efficient Logistics 4.0.
Thanks to a built-in camera at the tip of the fork, the operator can see everything happening in front of him on a monitor in the cockpit, even when a load is being carried. In addition to forks, VETTER’s CleverHelpers product series offers smart retrofit solutions for forklifts that can be installed in no time and also ensure greater safety and fewer transport-related damages.
For VETTER, reliability, innovation, expertise, and personality are the key to overcoming the challenges of logistics—which makes the company a perfect match for the StaplerCup!
About the StaplerCup
The StaplerCup Forklift World Championship is the official world championship in forklift driving and thus the world’s most important forklift racing event. The event consists of national and international Forklift World Championship qualifiers, as well as the StaplerCup Finals, which are traditionally held in late October in Aschaffenburg, Germany.
The StaplerCup was launched in 2005 as a purely German championship—since then, the competition, which tests precision, speed, and situational awareness while operating a forklift, has received nearly 45,000 entries.
In 2008, the event was expanded to include a corporate team championship—now known as the Corporate Cup—and in 2015, a separate competition for women was added. With its evolution into the Forklift World Championship in 2024, the world’s top forklift talents will compete in the “Men’s Forklift World Championship,” “Women’s Forklift World Championship,” “Team Forklift World Championship,” and the Corporate Cup. In the Charity Cup, celebrities will also get behind the wheel of a forklift for a good cause.
Held annually at the LINDE MH ARENA in Aschaffenburg since 2021, the event thrills many thousands of spectators each year. In addition to several days of forklift action, the StaplerCup Finals are also known for their spectacular closing concert, which has featured musical greats such as Michael Patrick Kelly, Michael Schulte, Culcha Candela, and Vanessa Mai, among others.
The StaplerCup has already won numerous awards from the communications and business sectors, including the Gold PR Award, the International German PR Prize, and the international title “Best European Sports Event” from EuBEA. In 2013, the StaplerCup received a Gold award and the top honor, “Best of Show,” at the prestigious American GALAXY Awards.
Become a Partner
Would you like to become a sponsorship partner of the Forklift World Championship? Then visit our sponsorship landing page to learn more about the opportunities and reach of the StaplerCup, and get in touch!