Become a Sponsor

Power your Brand with the StaplerCup Spirit!
Forklifthero on the HeroRamp

#Excitement: This is the StaplerCup

THE must-attend event for the logistics and manufacturing industries, with millions of enthusiastic fans online and offline and a real crowd-pleaser: The Forklift World Championship, the official world championship in forklift driving, offers a unique platform for sponsorship partners. Want a little preview? Watch the highlight video now!

Forklift driver on HeroRamp

Key Statistics on the StaplerCup

98 million reach

About Social Media in 2025

45.1 million people

Reached via radio, TV, and print in 2025

290,000 Fans & Followers

online

78,000 spectators

In person and via livestream at the 2025 final event

Live Broadcast

on Sporteurope.TV, YouTube, TikTok, and Twitch

25+ regional and international qualifiers and 1 grand final

Large Social Media Stage

with live integration of the StaplerCup community

As seen in

Media outlets covering the StaplerCup

Our core Target Audience: People who roll up Their Sleeves and Get Things Done

  • 84% Men
  • Between 25 and 50 years old
  • Occupational groups in logistics and manufacturing
  • Sports enthusiasts and fans of four-wheeled vehicles
  • Coverage of the entire German-speaking world
  • Rapidly growing global community (core markets: the U.S. and South America)

Audience reactions at the StaplerCup 2025

Present 365 days a year, 3 days of a state of emergency


The StaplerCup isn’t just a one-of-a-kind sporting event that captures the attention of the entire logistics world every year at the end of October. It represents a rapidly growing community that we serve year-round with unique forklift content across a wide variety of channels, and it offers sponsorship partners excellent opportunities for brand placement.

TikTok: Reach 54.6 million

1.03 million interactions / 131,000+ followers (2025)

About TikTok

Instagram: Reach 24.6 million

580,000 interactions / 103,000+ followers (2025)

On Instagram

Facebook: Reach 19.3 million

134,000 interactions / 56,500+ followers (2025)

On Facebook

YouTube

211,800 video views (2025)

Go to YouTube

Newsletter

1,530 subscribers (2025)

StaplerCup Website

29,000 unique visitors (2025)

Press Distribution List

Publications with a reach of more than 45.1 million

Paid Ads

Over 6.3 million ad impressions (2025)

Sponsorship and Product Placement Opportunities

Forklifts on HeroRamp

Whether it’s a brand or a product—the StaplerCup makes an impression. Link your brand and your products to unique experiences! We offer a wide variety of placement and sponsorship opportunities on our channels and during the live event.


Do you have your own ideas about sponsorship?

Let's talk. We're open to good ideas that create win-win outcomes.

  • Sponsorship of individual competitions, such as the Men's and Women's World Championship or the Team World Championship
  • Become a Timing, Livestream, Course, or Expert Stage Partner
  • Advertise on the screens at the venue and during the livestream
  • Banner advertising at the Aschaffenburg Event Hall (capacity: approx. 5,000 spectators)
  • On-site product placement (e.g., safety shoes, grand prizes, contests, etc.)
  • Product or brand placement on our social media channels
  • Streaming of jointly produced media content
  • Visibility on the StaplerCup website as a sponsoring partner
  • Depending on placement: Mention in press releases and visibility in highlight videos and event photos
  • Involvement in the live broadcast, e.g., as an interviewee

Continental as a sponsor of the StaplerCup

Sponsors who have already Supported the StaplerCup

StaplerCup Sponsors

Awards ceremony for the Women's StaplerCup

We are looking for these sponsorship partners


The StaplerCup is a labor of love, brought to life through the hard work and dedication of the employees at Linde Material Handling GmbH. We’re looking for sponsorship partners who are just as passionate about this extraordinary sporting event and are a perfect match for our target audiences. The StaplerCup is also a staple of the logistics and manufacturing industries. The world’s largest forkliftsports event has been taking place for more than 20 years. We are therefore particularly pleased to welcome partners who are committed to the StaplerCup for the long term—such as Continental, one of our most loyal and long-standing sponsorship partners.

Would you like to Become a StaplerCup Sponsor?

Then get in touch with us today, and we'll discuss your individual sponsorship and product placement opportunities together.

Mr. Florian Müller

Email: staplercup@keoz.com

Phone: +49 2161 277 55 – 92