Continental tires at the StaplerCup
Sponsors and Partners

Working Together for Our ForkliftHeroes

Teamwork Makes Dreamwork

Together with our partners and sponsors, we are making the StaplerCup a top-class event.


Continental – Our Loyal Partner for Many Years

The tire manufacturing company, which stands for professional and safe driving, is the main sponsor for the StaplerCup, one of the most exciting B2B sports events around. The partnership goes back to the very beginnings of the StaplerCup – and all the forklift trucks in the competition have been equipped with Continental tires ever since.

For the 2021 championships, Continental CS20 tires were used. These were specially developed for forklift trucks and had proven themselves previously at the StaplerCup in 2019. With CS20 tires, sporting performance and optimum safety are guaranteed. Plus they boast outstanding traction, notable quietness, and a high degree of comfort.

Continental and the StaplerCup are a dream team when it comes to safety and expertise. Both have always been committed to driving safety. And over the years, their collaboration has grown stronger and stronger, giving rise to new and fun ideas that provide a platform for a group who are usually overlooked: our ForkliftHeroes.

A female forklift truck driver concentrates hard as she tackles the course

A Forklift Truck Driving Alliance

That’s how you’d describe the partnership between Continental and the StaplerCup. The two organizations have grown closer with every StaplerCup, and have been working together successfully since the very first championship.

StaplerCup Sponsors 2021


EFAFLEX – Our Timing Partner

Speed and safety aren’t only the watchwords of the StaplerCup, but also of EFAFLEX, a global leader in rapid-action doors based in Bruckberg, Germany. The industrial and high-speed doors manufactured by EFAFLEX are among the fastest, safest, and most reliable in the world. They are used in industry, trade, food production, and the chemical and pharmaceutical sector to ensure smooth operating processes and optimum traffic flow. It’s a match made in heaven: Forklift trucks, rapid-action doors, and our ForkliftHeroes – the perfect combination for seamless intralogistics. Here’s to a successful partnership!

Schlappeseppel logo

Eder & Heylands Brewery Renews Its Sponsorship

Tradition and quality are at the heart of Eder & Heylands. Founded in 1872, the family business near Frankfurt not only stands for traditional craft brewing, but also for the production of alcohol-free drinks. The company’s products are some of the biggest award winners. And no wonder: Just as the StaplerCup is redesigned and optimized every year, so the brewery regularly reviews its recipes. It’s all about upholding tradition, while upgrading the experience – a true labor of love far removed from the big corporate breweries. The StaplerCup is delighted to be continuing our partnership!

About the StaplerCup

The StaplerCup was first held as an all-German championship in 2005. Since then, almost 25,000 competitors have registered for the event, which puts precision, speed, and safety center stage. In 2007, the event was expanded to include an international team championship, and since 2008 it has also featured a company team championship. The first world title was awarded to German competitor Stefan Theissen in 2014. Since 2015, twelve female forklift drivers have also competed each year in a separate competition to become the best woman behind a forklift wheel. The priority for event organizer Linde Material Handling and its network partners, who stage the regional championships, is to improve safety in warehouses and logistics operations. The idea is to develop drivers’ skills and concentration in order to prevent accidents in the workplace. They also hope to raise public awareness of the challenges faced by the participants in their everyday work.

The StaplerCup’s reach extends well beyond the world of logistics. It has received numerous awards from the business and communications sectors. These include the Gold PR Award, the International German PR Prize and the international title of “Best European Sport Event” from EuBEA. The StaplerCup was also awarded Gold at the renowned American GALAXY Awards and crowned “Best of Show.”

Become a Partner

Want to join our StaplerCup partners and sponsors? Then get in touch with our Partner Managers. They will be delighted to hear from you!

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