Working Together for Our ForkliftHeroes

Sponsors and Partners
Continental tires at the StaplerCup

Teamwork Makes Dreamwork

Together with our partners and sponsors, we are making the StaplerCup a top-class event.


Continental – Our Loyal Partner for Many Years

The tire manufacturing company, which stands for professional and safe driving, is the main sponsor for the StaplerCup, one of the most exciting B2B sports events around. The partnership goes back to the very beginnings of the StaplerCup – and all the forklift trucks in the competition have been equipped with Continental tires ever since.

For the 2021 championships, Continental CS20 tires were used. These were specially developed for forklift trucks and had proven themselves previously at the StaplerCup in 2019. With CS20 tires, sporting performance and optimum safety are guaranteed. Plus they boast outstanding traction, notable quietness, and a high degree of comfort.

Continental and the StaplerCup are a dream team when it comes to safety and expertise. Both have always been committed to driving safety. And over the years, their collaboration has grown stronger and stronger, giving rise to new and fun ideas that provide a platform for a group who are usually overlooked: our ForkliftHeroes.

A female forklift truck driver concentrates hard as she tackles the course

A Forklift Truck Driving Alliance

That’s how you’d describe the partnership between Continental and the StaplerCup. The two organizations have grown closer with every StaplerCup, and have been working together successfully since the very first championship.

StaplerCup Sponsors 2022


WÜRTH is the New Sponsor of the StaplerCup 2022

CLOSE. CLOSER. WÜRTH. In accordance with its motto, Würth, global market leader in the development, production, and sale of fastening and assembly materials, strives not just to satisfy its customers, but rather to delight them.

In Germany alone, 3200 permanently-employed sales representatives deliver individual on-site service to our customers. Meanwhile, we are delighted to supply you with your immediate requirements at our 560+ branches across Germany. e-business is becoming ever more important to us, but this means more than just offering an online shop; it also encompasses e-procurement and the Würth app. We are working hard to move closer to you every day, so that we can meet your needs even better.

We offer 125,000 products which meet our stringent quality standards. Our screws, screw accessories, anchors, chemical-technical products, tools, storage and retrieval systems, and personal protection equipment are all appreciated by professionals. We have a very simple aim: to make your work easier through the provision of individual service, practical systems solutions, and a wide range of products.

The concepts of peak performance and closeness to the community are central to the StaplerCup, too. So Würth is the perfect match for the StaplerCup family! A very warm welcome!

StaplerCup Sponsor WEBER Gives Its Name to the WEBER HeroRamp

With more than 40 years of engineering experience, the name WEBER stands for innovative solutions based on the technologies of tomorrow. WEBER develops, designs, and produces its solutions in Aschaffenburg for numerous well-known customers from the automotive, vacuum technology, food, medical technology, and consumer sectors in particular.

The family business supports its clients with a wide range of technological projects in the areas of automation, engineering and testing at the four WEBER sites, or directly at their premises. Always true to the company motto “ that technology works.”

WEBER has been supporting Linde Material Handling for many years as an engineering partner in the areas of software development, truck and electronics development, design, and requirements management. The company is also responsible for the highlight of the StaplerCup course: The spectacular ramp, over which our #forkliftheroes finalists have to balance, with a giant tower swaying on their forks. We are delighted to now welcome WEBER as official StaplerCup sponsors for the first time in 2022, and of course we can’t wait to see the thrills and spills on the WEBER HeroRamp!


EFAFLEX – Our Timing Partner

Speed and safety aren’t only the watchwords of the StaplerCup, but also of EFAFLEX, a global leader in rapid-action doors based in Bruckberg, Germany. The industrial and high-speed doors manufactured by EFAFLEX are among the fastest, safest, and most reliable in the world. They are used in industry, trade, food production, and the chemical and pharmaceutical sector to ensure smooth operating processes and optimum traffic flow. It’s a match made in heaven: Forklift trucks, rapid-action doors, and our ForkliftHeroes – the perfect combination for seamless intralogistics. Here’s to a successful partnership!

About the StaplerCup

The StaplerCup was first held as an all-German championship in 2005. Since then, almost 25,000 competitors have registered for the event, which puts precision, speed, and safety center stage. In 2007, the event was expanded to include an international team championship, and since 2008 it has also featured a company team championship. The first world title was awarded to German competitor Stefan Theissen in 2014. Since 2015, twelve female forklift drivers have also competed each year in a separate competition to become the best woman behind a forklift wheel. The priority for event organizer Linde Material Handling and its network partners, who stage the regional championships, is to improve safety in warehouses and logistics operations. The idea is to develop drivers’ skills and concentration in order to prevent accidents in the workplace. They also hope to raise public awareness of the challenges faced by the participants in their everyday work.

The StaplerCup’s reach extends well beyond the world of logistics. It has received numerous awards from the business and communications sectors. These include the Gold PR Award, the International German PR Prize and the international title of “Best European Sport Event” from EuBEA. The StaplerCup was also awarded Gold at the renowned American GALAXY Awards and crowned “Best of Show.”

Become a Partner

Want to join our StaplerCup partners and sponsors? Then get in touch with our Partner Managers. They will be delighted to hear from you!

Contact us