General Privacy Notice

Thank you from Linde Material Handling GmbH for visiting the StaplerCup website. Below you can find out more about how Linde Material Handling GmbH (“LMH”) uses and processes your personal data. You can also find out what rights you have in terms of your personal data and how you can contact us. Please also read our cookies conditions, which tell you how cookies and similar technologies are used when you visit our website.

1. Data Collection

What types of personal data are processed?

We process various types of your personal data depending on what is required. Below you will find a summary of the data we collect and the “processing” purposes:

General personal data that we receive from you.

Personal details such as email address, name, address, will only be recorded if you provide this information as part of a query via our contact form, when registering to participate in StaplerCup competitions or as part of newsletter registration. You provide this information for the respective specified processing purpose. We use your personal data solely for the purpose for which you provided it to us, e.g. for the purpose of corresponding with you about your inquiry. Your inquiries may also be forwarded to service providers employed by us for them to answer.

Personal data that we collect automatically.

When you access this website, we collect and save general technical information about that access. This includes information about the IP address of the requesting computer, the web page from which you are visiting us or the time and date of your visit.

If you are using a mobile device, we collect data to identify the device, as well as data about your device-specific settings and properties, information about app crashes, and other system activities.

We anonymize and statistically analyze this information and use it exclusively to improve the appeal, content, and functionality of our website.

Personal data that we receive from other sources.

We do not just receive data from you—we may also receive information about you from other sources. These include business partners, other KION Group companies (“group companies”) and other independent third parties.

All information we receive from these partners may be combined with the information you give us.

2. Processing Your Personal Data

Purposes for which we use your data

We use the information collected about you for various purposes. Your personal data may be used in the following ways:

1. Contract Fulfillment

If your data is provided for the conclusion and execution of a contract, we use the data to process the contract.

2. Customer Service

When you contact us, we save your contact data in order to be able to process your request and also be able to contact you.

3. Registration

Registration is required for some areas of the website or certain functions, e.g. participation in the StaplerCup. We use this information to manage this account and this allows you to use a wide range of useful functions.

4. Marketing

We also use your information for marketing purposes. These activities include:

a) Using your contact information to send out information about the StaplerCup. You can unsubscribe quickly and easily from these marketing messages at any time. Simply click on the “Unsubscribe” link in any newsletter or other communication materials.

b) If you participate in other advertising activities (such as prize draws, referral programs or competitions), the information required for these is used to execute the activities.

5. Improving Our Services

We also use personal data for analytical purposes and to improve products. This is used to improve our services and optimize user experience.

6. Legal Purposes

In certain cases, we may use your data to handle and resolve legal conflicts, as part of investigations and in order to comply with Compliance guidelines to assert our rights.

7. Notes on Anonymization

We reserve the right to anonymize personal data, i.e. remove direct personal references and use this data for statistical purposes and to improve our services.

3. Passing On Your Data

Who do we pass your data on to?

We do not transfer your data to third parties unless we are legally obliged to do so or we use third parties to fulfill the aforementioned processing purposes. Where external service providers have access to your personal data, we have put legal, technical, and organizational measures in place and carry out regular checks to ensure that these external service providers comply with the provisions of data protection law.

We may also pass this data on if we are obliged by law or a corresponding court or administrative decision to disclose personal data. We may also share personal data with the relevant authorities in order to protect our rights and property or the rights and property of our business partners.

For organizational reasons, it may be necessary to also pass on certain information to companies in the KION group of companies. If this company is based in a country outside the European Union without an appropriate level of data protection, we have put contractual agreements in place where necessary to ensure that your personal data is protected in line with European regulations.

4. Protecting Your Personal Data

How we protect your data

We have taken extensive technical and operational security precautions to ensure that the personal data we store is protected against unauthorized access and misuse. Our security precautions are reviewed regularly and adapted in line with the latest technologies.

5. Duration of storage

We store your personal data for as long as we have a legitimate reason to do so. At the end of the storage period, we reserve the right to anonymize your data instead of deleting it.

6. Use of Cookies

Personal data is processed via the use of cookies. You can change your cookie settings in the footer of this website.

We use the consent management tool CCM19 on our website, a service of Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn, Germany ("CCM 19"). The tool allows you to save your preference for the use of cookies on this site. The data processing serves the purpose of obtaining as well as documenting required consents for data processing.

Cookies may be used for this purpose. Among other things, the following information is collected and transmitted to CCM19 (server location Germany): Date and time of the page view, a random ID, Consent Status. You can find out more about data processing by CCM 19 at: External Link.

We do not process the data ourselves, the data is stored as a log file. Access to the log files of the website visitors will only take place after prior consultation and with the consent of the users. This data is not passed on to other third parties.

Data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.

7. Webanalytics-Tools und Online-Marketing Services

Google Analytics:

This website uses Google Analytics, a web analytics service provided by Google, Inc ("Google"). Google Analytics uses so-called "cookies". Cookies are text files that are stored on your computer and enable an analysis of your use of this website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, by anonymising the IP address on this website, your IP address will be truncated by Google within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP addresses transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent cookies from being stored by making the appropriate settings in your browser. Please note, however, that in this case you may not be able to use all the functions of this website. You can also prohibit Google from processing the data collected through the use of this website (incl. your IP address) and through the cookie by downloading and installing the browser plugin via the following link:

We would like to point out in particular that Google Analytics has extended the code "gat._anonymizeIp();" to enable anonymised collection of IP addresses or so-called "IP masking". We use this code to carry out a corresponding anonymisation.

Google Analytics is also used on this website to analyse data from AdWords and the double-click cookie for statistical purposes. If you do not want this, you can deactivate it in the Ads Preferences Manager (

Google Tag Manager

Google Tag Manager enables the management of website tags via an interface. Only tags are implemented here, but no cookies are set and no personal data is collected. The Google Tag Manager can trigger tags that may collect data. However, we do not access this data via the Google Tag Manager. You can find more information about the Google Tag Manager at the following link:

Google Ads Conversion

By using Google Ads Conversion, we can place advertisements for our services on external websites. Via the campaign data, we can determine how successful the individual advertising measures are. The above-mentioned targeting measure is carried out on the basis of Art. 6 (1) 1 lit f) GDPR, stating a legitimate interest. Our legitimate interest is the playout of target group-specific advertising. In this way, we want to ensure that we play you the advertisements that are of interest to you.

The delivery of the advertising material by Google takes place via so-called "ad servers". For this purpose, we use ad server cookies through which certain parameters for measuring success, such as the display of ads or clicks by users, can be measured. When you access our website via a Google ad, Google Adwords stores a cookie on your device. These cookies are not intended to identify you individually and are usually deleted after 30 days. For these cookies, the unique cookie ID, the number of ads per placement (frequency), the last click (relevant for measuring conversions) and opt-out information (indicator that the user no longer wishes to be contacted) are usually stored as analytics values.

Since we have no influence on the scope and further use of the data collected by Google with this tool, you can find more information under External Link.

You can disable Google's use of cookies by going to the External Link page. You can also deactivate the conversion tracking cookies by setting your browser to block cookies from the domain "". However, we would like to point out that in this case you may not be able to use all the functions of this website.

Google Remarketing

This website uses Google Remarketing for interest-based advertising. So-called third parties, including Google, place ads on websites on the internet and use cookies, which are stored for this purpose, based on a user's previous visits to this website.

If you do not wish to receive interest-based advertising, you can deactivate the Google remarketing tracking cookie via your internet browser under user settings. You can also deactivate the use of cookies by Google for these purposes by visiting the page. Further information on Google's terms and conditions can be found here: External Link

Google Data Studio

We use the visualisation tool Google Data Studio for the graphical processing of our web analysis data. Only a visual preparation in so-called "dashboards" takes place. No cookies are set and no personal data is collected. The Google Data Studio web tool is started via the web and does not require a local application.

You can find further information on Google Data Studio at:

Marketing Pixels

We use the Facebook Pixel and the TikTok Pixel our website. Detailed information on the use and data collection and processing can be found here.

etracker (not cookie-based)

We use the services of etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, on our website to analyse usage data. We do not use cookies for web analysis with etracker.

The collection and processing of data is based on the legal provisions of Art. 6 Para. 1 lit. f (legitimate interest) of the General Data Protection Regulation (DSGVO). Our concern in terms of the DSGVO (legitimate interest) is the optimisation of our online offer and our web presence. Since the privacy of our visitors is important to us, data that may allow a reference to an individual person, such as the IP address, login or device identifiers, are anonymised or pseudonymised as soon as possible. We do not use the data in any other way, combine it with other data or pass it on to third parties.

The data generated with etracker is processed and stored by etracker on behalf of the provider of this website exclusively in Germany and is therefore subject to the strict German and European data protection laws and standards. etracker has been independently audited, certified and awarded the ePrivacyseal data protection seal of approval in this regard.

You can object to the aforementioned data processing at any time and unsubscribe from the collection by etracker here

You can find more information about data protection at etracker here

SalesViewer (not cookie-based)

On this website, data is collected and stored for marketing, market research and optimisation purposes using the SalesViewer® technology of SalesViewer® GmbH, Bongardstraße 2, 44787 Bochum, Germany, based on the legitimate interests of the website operator (Art. 6 para.1 lit.f DSGVO).

For this purpose, a javascript-based code is used to collect company-related data and the corresponding usage. Only static IP addresses are collected for this purpose. The data collected with this technology is encrypted via a non-reversible one-way function (so-called hashing). The data is immediately pseudonymised and not used to personally identify the visitor to this website. The data collected is passed on to the LMH sales partner responsible for the region of the IP address holder for the purpose of advertising. This is in line with our interest in the distribution of our services and products as defined in Art. 6 Para. 1 lit. Art. 6 para. 1 lit f.) DS-GVO.

The data stored within the framework of Salesviewer will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations.

You can object to the collection and storage of data at any time with effect for the future by clicking on this link prevent the collection of data by SalesViewer® within this website in the future. This will place an opt-out cookie for this website on your device. If you delete your cookies in this browser, you must click this link again.

8. What rights do you have?

If we process your personal data, you are entitled as a “data subject” to assert certain rights against LMH in relation to data processing. In detail, these rights are as follows:

As the data subject, you have the right to request from the controller confirmation as to whether or not personal data concerning you is being processed; where that is the case, you are also entitled to access this personal data and the information specified in detail in Art. 15 GDPR.

The data subject has the right to request from LMH without undue delay the rectification of inaccurate personal data concerning them and to have incomplete personal data completed if necessary (Art. 16 GDPR).

You are entitled to request from LMH the erasure of personal data concerning you without undue delay where one of the reasons specified in Art. 17 GDPR applies, e.g. if the data is no longer required for the intended purposes (right to erasure).

The data subject shall have the right to obtain from the controller restriction of processing where one of the prerequisites specified in Art. 18 GDPR applies, e.g. if the data subject objects to processing, for a period enabling the controller to verify this.

The data subject has the right to object, on grounds relating to their particular situation, at any time to the processing of personal data relating to them. The controller shall then no longer process the personal data unless the controller can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject or for the establishment, exercise, or defense of legal claims (Art. 21 GDPR).

Without prejudice to any other administrative or judicial remedy, every data subject has the right to lodge a complaint with a supervisory authority if the data subject considers that the processing of personal data relating to them infringes the GDPR (Art. 77 GDPR). The data subject can assert this right with a supervisory authority in the Member State of their habitual residence, place of work or place of the alleged infringement.

If you have any questions about the processing of your personal data, you can also contact our Group data protection officer, who is also available if you require information or have any suggestions or complaints.

9. Contact our data protection officer

You can contact our data protection officer using the following details:

Data Protection Department
Thea-Rasche-Straße 8
60549 Frankfurt am Main

Tel.: +49 69 20 110 0

10. Controller

Linde Material Handling GmbH
63743 Aschaffenburg, Germany