General Privacy Notice

Thank you from Linde Material Handling GmbH for visiting the StaplerCup website. Below you can find out more about how Linde Material Handling GmbH (“LMH”) uses and processes your personal data. You can also find out what rights you have in terms of your personal data and how you can contact us. Please also read our cookies conditions, which tell you how cookies and similar technologies are used when you visit our website.

1. Data Collection

What types of personal data are processed?

We process various types of your personal data depending on what is required. Below you will find a summary of the data we collect and the “processing” purposes:

General personal data that we receive from you.

Personal details such as email address, name, address, will only be recorded if you provide this information as part of a query via our contact form, when registering to participate in StaplerCup competitions or as part of newsletter registration. You provide this information for the respective specified processing purpose. We use your personal data solely for the purpose for which you provided it to us, e.g. for the purpose of corresponding with you about your inquiry. Your inquiries may also be forwarded to service providers employed by us for them to answer.

Personal data that we collect automatically.

When you access this website, we collect and save general technical information about that access. This includes information about the IP address of the requesting computer, the web page from which you are visiting us or the time and date of your visit.

If you are using a mobile device, we collect data to identify the device, as well as data about your device-specific settings and properties, information about app crashes, and other system activities.

We anonymize and statistically analyze this information and use it exclusively to improve the appeal, content, and functionality of our website.

Personal data that we receive from other sources.

We do not just receive data from you—we may also receive information about you from other sources. These include business partners, other KION Group companies (“group companies”) and other independent third parties.

All information we receive from these partners may be combined with the information you give us.

2. Processing Your Personal Data

Purposes for which we use your data

We use the information collected about you for various purposes. Your personal data may be used in the following ways:

1. Contract Fulfillment

If your data is provided for the conclusion and execution of a contract, we use the data to process the contract.

2. Customer Service

When you contact us, we save your contact data in order to be able to process your request and also be able to contact you.

3. Registration

Registration is required for some areas of the website or certain functions, e.g. participation in the StaplerCup. We use this information to manage this account and this allows you to use a wide range of useful functions.

4. Marketing

We also use your information for marketing purposes. These activities include:

a) Using your contact information to send out information about the StaplerCup. You can unsubscribe quickly and easily from these marketing messages at any time. Simply click on the “Unsubscribe” link in any newsletter or other communication materials.

b) If you participate in other advertising activities (such as prize draws, referral programs or competitions), the information required for these is used to execute the activities.

5. Improving Our Services

We also use personal data for analytical purposes and to improve products. This is used to improve our services and optimize user experience.

6. Legal Purposes

In certain cases, we may use your data to handle and resolve legal conflicts, as part of investigations and in order to comply with Compliance guidelines to assert our rights.

7. Notes on Anonymization

We reserve the right to anonymize personal data, i.e. remove direct personal references and use this data for statistical purposes and to improve our services.

3. Passing On Your Data

Who do we pass your data on to?

We do not transfer your data to third parties unless we are legally obliged to do so or we use third parties to fulfill the aforementioned processing purposes. Where external service providers have access to your personal data, we have put legal, technical, and organizational measures in place and carry out regular checks to ensure that these external service providers comply with the provisions of data protection law.

We may also pass this data on if we are obliged by law or a corresponding court or administrative decision to disclose personal data. We may also share personal data with the relevant authorities in order to protect our rights and property or the rights and property of our business partners.

For organizational reasons, it may be necessary to also pass on certain information to companies in the KION group of companies. If this company is based in a country outside the European Union without an appropriate level of data protection, we have put contractual agreements in place where necessary to ensure that your personal data is protected in line with European regulations.

4. Protecting Your Personal Data

How we protect your data

We have taken extensive technical and operational security precautions to ensure that the personal data we store is protected against unauthorized access and misuse. Our security precautions are reviewed regularly and adapted in line with the latest technologies.

5. Duration of storage

We store your personal data for as long as we have a legitimate reason to do so. At the end of the storage period, we reserve the right to anonymize your data instead of deleting it.

6. Use of Cookies

Personal data is processed through the use of cookies. For more information about the cookies we use and how they work, please see our Cookie Policy. You can change your cookie settings in the footer of this website. Personal data is passed on to the following service providers:


We use the services of etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, on our website to analyze usage data. We do not use cookies in web analysis with etracker.

Data collection and processing is carried out on the basis of the legal provisions of Art. 6(1)(f) (legitimate interest) of the General Data Protection Regulation (GDPR). Our aim within the meaning of the GDPR (legitimate interest) is to optimize our online offering and web presence. As the privacy of our visitors is important to us, any data that could possibly be attributed to an individual, such as IP address, login, or device identification, is anonymized or pseudonymized as soon as possible. The data is not used in any other way, put together with other data, or passed on to a third party.

The data generated using etracker is processed and stored exclusively in Germany on behalf of the provider of this website and is therefore subject to strict German and European data protection laws and standards. etracker has been independently checked, certified, and awarded the Privacy Seal ePrivacyseal .

You can object to the aforementioned data processing at any time and opt out of etracker recording here .

You can find more data privacy information relating to etracker here.

Google Products

Google Analytics:

This website uses Google Analytics, a web analysis service offered by Google Inc. (“Google”). Google Analytics uses “cookies”. Cookies are text files stored on your computer, which enable analysis of your use of this website. The information generated by cookies about your use of this website is usually transferred to a Google server in the USA and saved there. However, the anonymization of IP addresses on this website means your IP address is truncated by Google within European Union Member States or other states party to the Agreement on the European Economic Area. The entire IP address will only be transferred to a Google server in the USA and truncated there in exceptional cases.

Google uses this information on our behalf to evaluate your use of this website in order to compile reports on website activities and perform further services for the website operator in relation to website and Internet use. The IP addresses transmitted from your browser as part of Google Analytics will not be combined with other Google data.

You can prevent cookies from being stored by applying the corresponding settings in your browser. However, please note that this may mean you cannot make full use of all the functions of this website. You can also prohibit Google from processing the data collected through the use of this website (including your IP address) and cookies by downloading and installing the browser plug-in via the following link:

In particular, please note that Google Analytics has expanded the “gat._anonymizeIp();” code to enable anonymized recording of IP addresses, known as “IP masking”. We use this code to carry out corresponding anonymization.

Additionally, Google Analytics is used on this website to evaluate data from AdWords and DoubleClick cookies for statistical purposes. If you do not want this, you can disable it in Ads Preference Manager (

Google Tag Manager

Google Tag Manager allows website tags to be managed via an interface. It only implements tags; no cookies are used and no personal data is collected. Google Tag Manager can trigger tags that may be able to collect data. However, we do not access this data via Google Tag Manager. You can find more information about Google Tag Manager under the following link:

Google Ads Conversion

By using Google Ads Conversion, we can connect ads for our services to external websites. We can use the campaign data to work out how successful the individual advertising measures are. The aforementioned targeting measure is carried out on the basis of Art. 6(1)(f) GDPR as a legitimate interest. Our legitimate interest is the presentation of target group-specific advertising. In this way, we want to ensure that we show you ads that you are interested in.

Ads are delivered by Google via an “Ad Server”. For this purpose, we use Adserver cookies that can be used to measure certain success parameters such as ad displays or user clicks. If you access our website via a Google ad, Google Adwords stores a cookie on your device. These cookies are not intended to identify you individually and are usually deleted after 30 days. These cookies usually involve saving a unique cookie ID, the number of ads per placement (frequency), the last click (relevant for measuring conversions) and opt-out information (indicator that the user no longer wishes to be contacted) as analysis values.

As we have no influence on the scope and further use of the data collected using this Google tool, you can find more information at

You can disable the use of cookies by Google by going to . You can also disable conversion tracking cookies by setting your browser to block cookies from the domain “”. However, please note that this may mean you cannot make full use of all the functions of this website.

Google Remarketing

This website uses Google Remarketing for interest-based advertising. “Third-party providers”, including Google, place ads on websites on the Internet and use cookies stored for this purpose on the basis of a user's previous visits to this website.

If you do not want to see interest-based advertising, you can disable Google Remarketing tracking cookies via your Internet browser under user settings. You can also disable Google’s use of cookies for these purposes by calling up the relevant page. For more information on Google conditions, please go to:

Google Data Studio

We use the Google Data Studio visualization tool for graphic processing. This only involves visual processing in what are known as “dashboards”. No cookies are used and no personal data is collected. The Google Data Studio webtool is launched via the internet and does not require a local application.

For more information about Google Data Studio, please go to:

7. SalesViewer


Data is collected and stored for marketing, market research, and optimization purposes on this website using the SalesViewer® technology of SalesViewer® GmbH, Bongardstraße 2, 44787 Bochum, based on a legitimate interest of the website operator (Art. 6[1][F] GDPR).

A JavaScript-based code is used here to collect company-related data and for corresponding use. Only static IP addresses are recorded for this purpose. The data collected with this technology is encrypted using a one-way function that cannot be reverse engineered (known as “hashing”). The data is pseudonymized immediately and is not used to personally identify visitors to this website. The collected data is passed on to the LMH regional sales partner for the IP address owner for advertising purposes. This corresponds to our interest in marketing our services and products within the meaning of Art. 6(1)(f) GDPR.

The data stored via Salesviewer is deleted as soon as it is no longer necessary for its intended use and provided there are no statutory retention obligations to prevent deletion.

Consent for the collection and storage of data can be withdrawn for the future at any time by clicking this link in order to prevent collection by SalesViewer® within this website in future. An opt-out cookie is placed on your device for this website for this purpose. If you delete cookies in this browser, you will have to click on this link again.

7. What rights do you have?

If we process your personal data, you are entitled as a “data subject” to assert certain rights against LMH in relation to data processing. In detail, these rights are as follows:

As the data subject, you have the right to request from the controller confirmation as to whether or not personal data concerning you is being processed; where that is the case, you are also entitled to access this personal data and the information specified in detail in Art. 15 GDPR.

The data subject has the right to request from LMH without undue delay the rectification of inaccurate personal data concerning them and to have incomplete personal data completed if necessary (Art. 16 GDPR).

You are entitled to request from LMH the erasure of personal data concerning you without undue delay where one of the reasons specified in Art. 17 GDPR applies, e.g. if the data is no longer required for the intended purposes (right to erasure).

The data subject shall have the right to obtain from the controller restriction of processing where one of the prerequisites specified in Art. 18 GDPR applies, e.g. if the data subject objects to processing, for a period enabling the controller to verify this.

The data subject has the right to object, on grounds relating to their particular situation, at any time to the processing of personal data relating to them. The controller shall then no longer process the personal data unless the controller can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject or for the establishment, exercise, or defense of legal claims (Art. 21 GDPR).

Without prejudice to any other administrative or judicial remedy, every data subject has the right to lodge a complaint with a supervisory authority if the data subject considers that the processing of personal data relating to them infringes the GDPR (Art. 77 GDPR). The data subject can assert this right with a supervisory authority in the Member State of their habitual residence, place of work or place of the alleged infringement.

If you have any questions about the processing of your personal data, you can also contact our Group data protection officer, who is also available if you require information or have any suggestions or complaints.

8. Contact our data protection officer

You can contact our data protection officer using the following details:

Data Protection Department
Thea-Rasche-Straße 8
60549 Frankfurt am Main

Tel.: +49 69 20 110 0

9. Controller

Linde Material Handling GmbH
63743 Aschaffenburg, Germany